You might ask yourself, “What is inbound marketing”? Over the last few years, the marketing industry has changed its emphasis from ‘push’ marketing, to ‘pull’ marketing or Inbound Marketing. So instead of ‘pushing’ commercials, billboards and magazine ads, most companies have restructured their marketing budgets and reallocated a portion of that money towards efforts that entice a consumer, that ‘pull’ them in and bring them to a company’s website in a more organic fashion. The key here is to know your marketing objectives.
By optimizing your website with the right keywords, You can make your company more accessible to your prime demographic when they go online and Google search your products or services. Thus, instead of pushing yourself on consumers who may not be interested, you are isolating your target market with your market strategy.
As a Real Estate Industry Example, when the consumer searches “Lone Tree + Realtor + Homes for Sale + Foreclosures” they will know they are landing on a site because that is specific to the search in which they enter. Now, you being the expert, and the best person for the job, they should find your page. However if you have not done the proper marketing to ensure they are directed to you, your new client could be directed to your competitor. Not the desired end result, don’t worry, we can help.
Our Inbound Marketing strategies range in complexity from tips we are happy to teach you, to full-service programs we can set up for you on a long-term management basis. These marketing strategies are proven to work and help you keep your new clients out of the hands of your competitors.