For most people, Twitter is something that they see as either extremely time consuming or not important. I am here to tell you, they’re wrong. Twitter is an extremely important tool when marketing your business and there is no need for it to be a time-consuming or a daily distracting activity. The best part of Twitter is that it’s also search engine friendly… which means it is HOW you think of Twitter, and to what purpose you use it, that makes the difference. The key here, is optimizing Twitter to direct traffic to your site.
Although signing up for Twitter is a quick painless task, there are certain things to keep in mind when creating your account. For starts, choosing the proper name is essential. Your username will be displayed on your profile and will tell your followers what to expect from you. This comes in handy when branding. If you are branding yourself as an individual, then it may be a good idea to use your name as your username. If this is going to be an account that is going to be shared between employees for a company, then it may be a wise idea to brand your Twitter account with your company name.
There are also a few rules to keep in mind. For one, there is a difference between Business and Hobby when it comes to any social media marketing solution. In the same respect however, people don’t like to have business thrown at them 24/7. There is a fine line of what is acceptable and what is intolerable. A general rule of thumb is to keep it to only about 25% of your posts related to self-promotion.
Twitter was designed as a micro-blog meaning you can only post 140 characters at a time. When promoting your business, the limitation can be impairing, that is if you don’t have the proper tools. Another tool that is free to use is a website called www.bitly.com. It was designed to take lengthy URLs and shorten them so they can be used on Twitter without using too many of your limited characters. The idea of using Twitter is to drive more people to your website by tweeting to your blog and blogging to your website. With external links feeding into your website, search engines rank your site higher in comparison to those who aren’t using social media platforms to market their business.