Most all real estate agents in the U.S. know that spring and summer are the busiest time of year in real estate.  It is when the weather is prime for creating picture perfect listing photos and showings increase the foot traffic in any house. 

 With all this busy work that you do every day just to keep your business afloat, how do you have time to implement marketing? 

Even if you do get some marketing time, how can you be sure that your marketing is the most effective that it can be?  Are leads slipping through the cracks because you don’t have systems in place to make sure you follow up?

This is where funnel automations can help you rope your business back in and get it in line.  Focus on the parts of your business that help you make money, and let the busy work be handled by funnel automation systems.

Here is why you need to get your funnel automations in place right away.

1. Start with the Right Landing Page to Attract Spring Buyer and Seller Leads

Do you want to stand out from the 1000’s of other real estate agents out there?  How do you appeal to homebuyers and homeowners who might be thinking about taking action this spring or summer? 

Imagine that you run a social media campaign promoting “The Early Preparation of Your Home to Sell this Spring” with a video that shows them what they need to do.

What better than to use a landing page that tells them specifically what they will get by giving you a name and an email.  If you just send them to your home page of your website, where you place the video, you may or not capture that lead. 

2. Gather Their Home Buying Wishlist Early

Within your marketing funnel, you can be asking your potential leads to give you their Home Wishlist so that you are on top of it when a listing hits the market that meets their criteria.  You can do this easily if you are using an IDX solution on your real estate website. 

In your nurturing emails, get them thinking about what their dream features are in a home.  Huge kitchen?  Amazing views?  Then provide them a link that sends them to create a Saved Search in your IDX solution, so that they can browse themselves for the perfect home at their leisure.  Meanwhile, you should take note of these wishlist items, and reach out if you come across a property that you know they would love.

You will come out looking like the hero and an expert in find just the right home for your clients.

3. Put Together an Open House Funnel For New Leads

Don’t waste time at another open house.  Make them useful by building out a marketing funnel that will allow you to connect with MANY more attendees, and follow up automatically. 

People who attend an open house are likely in the market, and often come to an open house without a real estate agent.  But as soon as they walk back out that door, they have forgotten all about you.

They may even not know they are in the market, but with your immediate and consistent follow up after they meet you, the chances of that prospect reaching out to you for help increases greatly. 

4. Track Your Lead Conversions and ROI with Data

When you are able to gather information about how your leads respond to different marketing ads, offers, headlines, and email content, you are better able to scale your business depending on the information you receive. 

This allows you to know when you should ramp up your marketing, or if tweaking a landing page headline can make the difference between a few leads, and a stream of leads.

The right funnel automation software, like Smart Action Marketing, allows you to track and see the data on lead behavior, so you can make the best decisions for your business marketing.

5. Nurturing Your Leads Will Increase Lead Conversion

An email automation is the best way to nurture your leads. An email automation is a sequence of emails that are automatically sent to a specific segment of people on your email list, triggered by a specific event, such as joining your list or browsing behavior on your website.  The best part is, once you’ve created it, your work is done.

When you are able to reach out to your list automatically and stay “top-of-mind” in your expertise area, you are able to increase your visibility and achieve higher conversions.

So if you start building your list now, or adding to the list of contacts you already have, you can stay in front of them, making sure they remember you when they are prepared to sell or buy a home this spring!

In conclusion….

Autoresponders go way beyond automating what you send to your subscribers.

They allow you to be proactive in engaging your leads, nurturing them, and increase your conversions to listings. 

If you’re a real estate agent or broker looking to build stronger systems – to reduce your workload this spring and bring predictability to your business, you need an automated marketing funnel.

With the right funnel automations set up this spring, you can find more time freedom to focus on your clients, and less time doing busy work!

To give you an even more of a head start, we will set you up with 5 Free Real Estate Funnels.  These funnels are created with Smart Action Marketing, a system that will help you go further faster!

Click the button below to request your 5 Free Real Estate Funnels.  No obligation! No catch.