How to Build a Custom Single Property Website
A Single Property Website (an SPW) isn’t a new concept in real estate to assist in the selling of a listing. SPWs have been around for at least 10 years, and the concept has been embraced by many, and brushed aside by others. But not all property website solutions are the same.
There are many solutions out there that will pull all the data from the MLS, display it in a templated, non-customizable webpage that does allow you to make many edits. What perception does this give to potential buyers, when the description is abbreviated, perhaps in ALL CAPS, and has only a few photos?
Here we will show you how to create a single property website that allows you to totally customize the website experience for visitors and provide in depth details about the home that you may not be able to feature with an MLS listing.