{Name (First):107.3}, Let's Take A Look At The Numbers
{sum:107.3}, to achieve your goal of ${sum:14} you will need to have {sum:29} transactions/sales, with an average revenue of ${sum:13}.
Your digital list should be between {sum:31} and {sum:32}, however your sweet spot {sum:73}.
If you have a good database and are effectively communicating with them at least twice a month, then it is fair to say {sum:30} deals will come from your database.
Therefore you will need {sum:74} more deals from your other marketing efforts.
You said you would like your business to grow at {sum:130}% per year, and if you grew at this average rate, then your Year 2 revenue would be ${sum:123} and Year 3 revenue would be ${sum:125}.
Looking at your annual goal of ${sum:14} your hourly pay rate, similar to working a 40 hour week, would be equal to ${sum:38}/hr.
Please see the graphs and data below for a further breakdown of your Customized Marketing Automation Blueprint.
By following the steps described on how to maximize your Hub, Automation and Engagement processes, you will see how you can achieve these goals.
Your Customized Marketing Automation Blueprint
It is well known that one of the best ways to generate new business, consistent business and repeat business is staying top-of-mind with your sphere of influence (SOI). These are the people who know you, trust you and will refer you to others because of your work ethic and abilities to get things done.
According to the National Association of REALTORS®, top real estate professionals say that 66% of their business comes from their sphere of influence. That translates into one transaction for every twelve people in your SOI, as long as you stay in touch with them every 30 days.
Inbound Marketing Results:
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Annual Goal: |
${annual goal:14} |
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New Customers: |
{customers:29} |
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Average Revenue Per Client: |
${avg rev:13} |
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Average 2% |
Optimistic 12% |
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Leads Needed: |
{leads 1:33} |
{leads 12:34} |
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Traffic Needed: |
{traffic 1:35} |
{traffic 12:36} |
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Inbound Marketing
{Name (First):107.3}, Inbound Marketing is the process in which you attract and generate “cold traffic” leads. These are not people who know you, or what you do. But they may be interested in your product or service.
Cold traffic is much more difficult to convert from a visitor to a lead, and a lead to a customer. The traffic conversion rates can range depending on your industry, your offer, and your ads. And customer conversion rates depend on your follow through and automation systems.
In this example, we have taken an average low and high conversion rate, and shown you what it would take to achieve your Annual Revenue Goal based on “cold traffic” marketing alone.
A Good Database + Marketing:
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Annual Goal: |
${annual goal:14} |
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New Customers After SOI: |
{customers:74} |
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Average Revenue Per Client: |
${avg rev:13} |
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Average 2% |
Optimistic 12% |
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Leads Needed: |
{leads 1:76} |
{leads 12:77} |
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Traffic Needed: |
{traffic 1:78} |
{traffic 12:79} |
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A Good Database + Marketing
{Name (First):107.3}, As previously discussed, the best way to generate revenue is to stay top of mind to your existing list of contacts, your SOI, where they will send you referrals and repeat business because they know and like you as a trusted expert in what you do.
If you combine your marketing investments of time and money into both your SOI list and inbound marketing of new leads, you can see from the data below that you will need to attract less traffic, which saves you money, and build a smaller list from which you can obtain referral and repeat business.
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Number Of Leads: |
{leads:92} Leads |
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Cost Per Lead: |
$ {cost per lead:94} |
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Ad Budget |
$ {budget:82} |
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Revenue |
$ {rev:127} (How Much You Make Per Client) |
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Expected CPC |
$ {cpc:88} (How much you spend to get someone to your website) |
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Target Conversion Rate |
{con rate:102} % This is how often a visitor converts into a lead |
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Lead to Customer Rate |
{cpc:103} % What percentage of your leads convert into customers |
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Number of Clicks |
{clicks:91} Website Visitors |
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Number of New Clients |
{clients:100} New Clients |
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Expected Revenue |
$ {revenue:95} |
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Expected Profit |
$ {profit:99} |
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Ad ROI |
{roi:87} % |
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Paying for traffic can be tricky and risky. This is a simple theoretical example of using paid traffic. |
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Should You Be Using Ads?
{Name (First):107.3}, There are many ways to market your business, and most of it costs money. You will want to know if your marketing is effectively generating business in a profitable way. That’s really what marketing is trying to accomplish, after all.
Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. And if you’re not, it’s critical to get to the bottom of it and understand why so you can learn how to improve your campaigns.
Use these ROI calculations to continually improve your campaigns; test new ways to raise your ROI and spend your money on the campaigns that produce the greatest return for your company.
The more you understand ROI, the more control you have over your marketing investments. Continue to learn, improve your reporting capabilities and use ROI to advance your campaigns and generate more profit for your company.
ROI Calculations For A Year:
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Expected Budget For The Year: |
${annual goal:114} |
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Expected Clicks For The Year: |
{customers:115} |
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Expected Leads For The Year: |
{avg rev:116} |
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Expected Number Of New Clients For The Year: |
{avg rev:117} |
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Expected Revenue For The Year: |
${avg rev:118} |
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Expected Profit For The Year: |
${avg rev:119} |
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