How to use video to attract customers and educate to build your business
Equipment to use
- Shop on Amazon, prices and items change.
- Basic
o Your phone
o Action Cameras
o Webcams
o Lapel mic
o Shotgun mic
o Lights (chicken lights)
- Advanced
o Canon T5i (or the like)
o Screen Capture Software (Zoom, Pinnacle, Techsmith.com)
o Green screen
o Microphone (Azden wireless mic)
o Blue Yeti
o Teleprompter Software
o LED Lighting
Types of Video
- Talking Head
- Screen Capture
- Webinar
How to shoot
- Lighting
o Face lit, backdrop lit, no shadows, don’t be washed out
- Sound
o Minimal background noise, use mics if possible,
- Distancing
- Don’t have phone pointed to look up your nose, straight shot, be loose and natural, not too far from camera.
How to edit
- Shoot short videos that you don’t need to edit
- Editing software if needed: Pinnacle, Movie Maker, iMovie
- Crop beginning and end if needed
- Green screen editing- need pinnacle or higher end to edit
o Can use Zoom for green screen backgrounds while filming
How to Upload
- Video on how to upload
- YouTube, Facebook and LinkedIn
- From phone - app
- From desktop
Editorial Calendar
- Create an editorial calendar so you can easily shoot videos and know the direction you are going in
o 3 mo- 6 mo out
o Select a main topic for the week/month, then mini-topics to discuss
120 Days of Content- rotate through social media
- Shoot 120 videos in a few days, short, informational videos
- Rotate posting these on your social media accounts
- Curate your content
- Take shorter versions of the videos to do mini posts
- Pull out key phrases that you say in the video to make a Quote card post
Tip: everyone hates themselves on video. Just do it! Don’t be perfect.