YouTube and Video marketing is quickly becoming one of the most effective forms of social media marketing. Why? Because it helps build trust. It builds trust in that is provides you an avenue to engage with and communicate directly to your audience. Within minutes, or even seconds, your target audience can learn about you, your real estate business, and your products and services. Consider YouTube where millions of videos (MILLIONS!) are watched every month! This under-utilized and cost effective tool should be an important part of your company’s marketing.