The content, usability, and navigation of your website are all extremely important. With this being said, the visual appeal of is often overlooked. Studies have shown that your visitors will judge the quality of your business by your website. And because they don’t know anything about your business yet, why wouldn’t they? When a visitor views your website, you only have 7 seconds to capture their attention. If you don’t, they will leave and move on to the (more professional looking) competition! Is your website visually appealing?