Writing Content

10 Tips to Creating Captivating Content

Here is a quick list of some things to keep in mind when you are blogging, or even updating your status! Remember to use your ‘keywords’ in order to increase your brand clarity, and ‘findability’ on the Internet.

  1. Write about what inspires or interests you…
  2. What is the question your essay will answer?
  3. Do your research, think further, go deeper!
  4. Write for the appropriate audience
  5. Write it in Word first!
  6. Write twice as much, then cut the fluff.
  7. Length: Is this one blog or two?
  8. Is your Subject Line compelling?
  9. Highlight the value with a Highlighter!
  10. If you can’t read it out loud, rewrite it.

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