We can learn a lot from Sprinkles Cupcakes of Beverly Hills about how you can use social media to grow your business. Sprinkles Cupcakes has over 406,000 fans (and still growing)!!! How did a cupcake shop get so many fans? Their secret isn’t anything unreasonable. It’s communication! They use their Facebook page to communicate with fans. They interact with them about flavors they want to see, new promotions, favorite flavors, and more. The Fundraising Journal explains that, “Each day on the website, Sprinkles announces a secret word, such as “ganache,” or “bunny,” or “tropical,” or “love,” and the first 25 or 50 people to show up at any of its five stores and whisper that word get a free cupcake.” What a creative way to utilize social media! So again, being successful in social media isn’t always about using complicated internet marketing tactics! Remember, social media revolves around communication. Use it to your company’s benefit!